Kris Kielsa, executive vice president and general manager of Institutional North America, discusses in an article for Today's Hotelier how new industry standards for cleanliness will ultimately bring back travelers.

With many people eager to travel again for both business and leisure, but still concerned about safety, hotel health and cleanliness protocols are more important than ever. In the article, Kris provides four tips to help hotels transform their cleaning methods and "shift from cleaning for appearance to cleaning for confidence." Read the article here.